In military strategy, when a group unanimously agrees on a course of action, a ‘Tenth Man’ is appointed to challenge their findings and explore alternatives. This combats ‘group-think’, where the desire for consensus can stifle innovation and deliver diluted results.
Tenth Man is a marketing and advertising provider committed to exploring different, dynamic and innovative ways to build brands and deliver results.
Using the Tenth Man ideology as our guiding principle, we are working with major brands in the UK and Ireland who share this belief. It’s not for everyone, but then again, neither is success.