We are currently working with clients across multiple sectors in the UK and Ireland. We’ll share the work here as soon as it’s ready so in the meantime, here’s a flavour of some of the work Ken and his mischief-making team delivered for Paddy Power.
Talking Danish footballer, Nicklas Bendtner, into showing off his Paddy Power branded underpants as part of a goal celebration during the biggest sporting event of the year. All in a day’s work for Ken and his team. Remains one of the most prolific marketing ambushes of recent times.
Europe were trailing 5-3 on the penultimate day at the 2012 Ryder Cup.
They were hoping for a miracle and that’s exactly what they got. We commissioned a sky-writing company to write giant messages of support to Team Europe throughout the second last day. It worked with the José María Olazábal-led team staging one of the most memorable comebacks in Ryder Cup history.
Daft Punk were red-hot favourites to scoop all the major gongs at the Brit Awards for their album Random Access Memories. But word on the street was that the notoriously private duo weren’t planning to show up. We spotted an opportunity to have some fun, and get further exposure for the now iconic Paddy Power lucky underpants (before getting kicked out).
SHAVE THE RAINFOREST
The 2014 World Cup in Brazil presented an opportunity to shine a light on the scale of deforestation taking place in the Amazon rainforest. We constructed an elaborate narrative that took Paddy Power on an epic roller-coaster ride from sinners to saints, in one of the most talked-about events of that year, with help from our pals in Lucky Generals.
Teaming up with former NBA wild-child Dennis Rodman, we embarked on a ‘Basketball Diplomacy’ project to help bring about a thawing in relations between North Korea and the West. The plan was to organise and sponsor a basketball match between the USA and North Korea in Pyongyang to celebrate the 30th birthday of their Supreme Leader, Kim Jong-Un, who would be guest of honour at the event. Sometimes plans go wrong.