In military strategy, when a group unanimously agrees on a course of action, a Tenth Man is appointed to challenge their findings and explore alternatives. This combats ‘Group Think’, where the desire for consensus can stifle innovation and deliver diluted results.

We are a dynamic, ambitious communications agency, committed to building brands through pioneering creative work. Using the Tenth Man ideology as our guiding principle, we’re working with leading brands in Ireland, the UK and United States who share this belief.

It’s not for everyone, but then again, neither is success.