As lead creative agency to 5 Lamps, we have revolutionised the reach and resonance of this iconic Dublin brand, making it the fastest-growing lager brand in the country. We did this with a three-stranded approach:
‘Local Legends’ is a regular episodic filmed social content that we produce, celebrating the extraordinary, innovative people who call Dublin their home. ‘Legendary Locals’ is a regular social and digital content showcasing the bars in which 5 Lamps is proud to pour. ‘The Beer of Dublin’ helped the brand evolve from a craft beer and making it appeal to a broader beer-drinking audience, both in Dublin and outside the capital.
In addition, we recently rebranded the entire business and helped launch two new variants, Light lager variant and Red Ale.