Brexfit for Gymbox

We teamed up with London gym chain, GYMBOX, to launch a HIIT workout guaranteed to leave you feeling better about Brexit. The 30-minute class consisted of high-intensity exercises specially aimed at maximising frustration release and challenged gym-goers to unload their Brexit anger on exercises including the ‘Politician Punchbag’, ‘The Politico Head Slammer’, and ‘The Theresa May Sack Race’. The stunt caused a bigger stir than Boris Johnson’s love life with heaps of media coverage across the globe.