Bulmers: Summer Campaign
'The Journey' was a social film and digital OOH piece made for Bulmers to celebrate Summer in Ciderland. The different ways we consume Bulmers during the summer and that epic moment among friends - whether it's in a local pub, at a family BBQ or at a Festival with mates. Ciderland isn't a place, it's an emotion. It's the feeling you get when the evenings start to stretch longer, the smells of the BBQ linger in the air and the sound of the bass in the fields of fun reverberate around the city. This is Summer in Ciderland.