Not very often a dream brief comes along, and we couldn’t have dreamed any bigger than having the opportunity to create a new disruptive tel-co brand.
We were responsible for all elements of GoMo’s brand development; from naming, visual identity and brand positioning through to producing the launch campaign.
The core proposition of '€9.99 per month for everything for life' is such a game-changer, we knew that the creative had to be equally disruptive. We worked with the TV stations to create a suite of 5 x 6” TVC’s to be played out during ad breaks instead of the normal 30” spot.
We also collaborated with up & coming electronic R&B artist Soulé for the radio campaign and commissioned award-winning Dublin artist-duo, Jill and Gill, for a one-off hand painted 48-sheet billboard.