The Age of Everything - Youth in Ireland Today

The Tenth Man

The Age of Everything

At The Tenth Man, our curiosity about youth culture led to the creation of this report and in part, our agency. We wanted to take a closer look at the key issues facing Irish youth and what those issues mean for the brands trying to keep up with them. In particular, we wanted to determine how brands should communicate with this increasingly sophisticated, and at times wary, audience of 16-24 year olds.

“The Age of Everything: Youth in Ireland Today” is an in-depth study by The Tenth Man of the behaviours and attitudes defining Irish youth today.

Surveying over 1,000 16-24 year olds throughout the country, our report breaks down the themes and trends shaping young Irish people’s lives.