OBSESSIVE.
DISRUPTIVE.
BOLD.
Culture Powered Provocateurs
Founded in 2018 by Paddy Power’s Head of Mischief, Ken Robertson, and creative innovator Richard Seabrooke, The Tenth Man merges provocation with culture-making.
Our philosophy of challenging groupthink fuels game-changing results, drives commercial growth, and ensures cultural relevance for ALL our clients.
A creative agency powered by culture and entertainment
What We Do
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Beyond the Comfort Zone
Comfort is the enemy of cut through. It breeds boring brands. We tear up assumptions and dissect “truths” to get to real, meaty insights you can chew on. Our strategies don’t just work well on paper; they actually work. So if you’re done with playing it safe, we’re ready when you are.
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We Make Your Competitors Nervous
We deliver creative that shouts, kicks, and provokes. It’s built to poke, polarise, and punch well above its weight. In a sea of wallpaper, we’re a sledgehammer. If you want to dominate the conversation and own the headlines, you’re in the right place.
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Production, Rewired
We torched the bloated production model and built something fiercely agile in its place. No fluff. No filler. Just a razor-sharp team that combines cinematic craft with cutting-edge AI tech, virtual production, 3D and motion graphics.