Bord Gáis Energy came to us with a clear challenge - to change perceptions of what they offer as a brand.

They’re not just gas. They’re not even just electricity. In reality, they’re so much more. From solar installations and EV charging to smart homes and smart plans, Bord Gáis Energy is a one-stop shop for all your energy needs.

To break long-held misconceptions, we needed a platform, and a campaign, with real impact.

Know Your Power is all about educating and empowering customers to make smarter energy choices with Bord Gáis Energy. To land the message with a bang, we built a full 360° campaign that put Bord Gáis Energy customers at the heart of things, with each character using their own personal power in unexpected ways.

The campaign was supported by an earworm with built-in brand saliency and brought to life through bold, vibrant visuals. Rolling out across TV, OOH, digital, and social this power house of a campaign was produced entirely in-house.