One of Ireland’s largest home and community builders, Cairn approached us to translate their business strategy into a unifying brand positioning; both an internal rallying cry and external promise to target audiences from government policy makers to the wider public of Ireland. We created and launched a brand platform, ‘Built for Good’ across all facets of the business, successfully driving business results, brand metrics and sustainable community impact. Nowhere is this seen more sharply than in Cairn’s title sponsorship of Community Games, partnering with an Irish sporting institution to celebrate young people all over the country reaching their full potential.