A cheeky approach to the ‘Bare Essentials’ Winter 2024 collection that redefines what it means to be protected from the elements.

Rooted in Champion’s Americana-inspired legacy, the collection, which includes puffer jackets, vests, and polar fleeces, captures the essence of timeless design paired with modern functionality, positioning Champion’s outerwear as the essential choice for those who live boldly, no matter the temperature.

The campaign is now live across Europe including the UK, Italy, France and Germany.