We worked with Champion for Unshakeable, a bold campaign for the Shock Absorber brand. Unshakeable celebrates the transformative feeling that comes with wearing a Shock Absorber sports bra.

Learning that breast concerns remain the fourth greatest barrier and obstacle to physical activity, Unshakeable was created for anyone who’s ever experienced the damaging effects of feeling unsupported. Acting as empowerer, enabler, and educator, Shock Absorber is ushering in a new era of movement, one rooted in real support.

Unshakeable launched across multiple markets with a range of digital assets, social media visuals and large in-store visuals for retail spaces across the UK and Europe.