Guinness

The Tenth Man has been driving Guinness’ cultural presence, elevating the brand into a conversation leader. Together we have shaped experiences that go beyond traditional forms of advertising. From opening up St James’s Gate for the first time in 265 years to host a one of a kind gig with Disclosure, to securing Guinness as the second most talked-about brand during the Rugby World Cup, to launching the ‘Lovely Days’ stage at All Together Now we are constantly reaffirming Guinness’ place not just in culture, but as a key driver of it. Each campaign delivers both cultural impact and measurable ROI, strengthening Guinness’ cultural equity.