Guinness

The Tenth Man has been driving Guinness’ cultural presence, elevating the brand into a conversation leader. Together we have shaped experiences that go beyond traditional forms of advertising. From opening up St James’s Gate for the first time in 265 years to host a one of a kind gig with Disclosure, to securing Guinness as the second most talked-about brand during the Rugby World Cup, to launching the ‘Lovely Days’ stage at All Together Now we are constantly reaffirming Guinness’ place not just in culture, but as a key driver of it. Each campaign delivers both cultural impact and measurable ROI, strengthening Guinness’ cultural equity.

Performer on stage at a concert, facing a large crowd, with lights shining down.
Concert stage with band performing in front of a large digital screen displaying 'CMAT' and backup singers, with a crowd in the foreground and stage lights overhead.
A live outdoor concert at night with a band performing on a brightly lit stage with green lights. A large crowd of people is gathered in front of the stage, enjoying the music.
Two male DJs standing behind a DJ console, raising glasses of beer and smiling, at a crowded concert or nightclub with an audience watching and taking photos.
Painting of a historical figure with a harp-shaped pin and the Guinness logo.
Two DJs performing on stage with a crowded outdoor concert at night. The crowd is cheering, taking photos, and raising their hands.
Text in bold that says "DON'T JINX IT."
A large outdoor music festival with many attendees, stages, performers, and various festival elements such as flags, art installations, and food tents, set in a green park area with trees and rolling hills in the background.