As Jameson’s lead culture agency both globally and in Ireland, The Tenth Man has continued to grow Jameson’s place in culture as well as music. Together, we have continued to deliver unmissable music experiences and culturally driven campaigns. From bringing Anderson .Paak to Ireland for “Distilled Sounds,” a once-in-a-lifetime music retreat that brought artists from all across the globe together for a week of connection and collaboration, to launching Jameson's collab with Dickies with a hard-hitting AV campaign focusing on the craft of two iconic brands. Supporting Jameson’s long-term commitment to music, we have launched stages across All Together Now and Other Voices, bringing the very best Irish artists to stages all across Ireland.