The Tenth Man has helped Jameson celebrate craft, creativity, and connection through boundary-pushing collaborations that blend lifestyle, music, and maker culture.

For Jameson × Dickies: Crafted Together, we brought the partnership between two icons of craft to life through powerful storytelling, film, and photography. The campaign explored the shared heritage and workwear DNA of both brands, bridging the worlds of whiskey and streetwear-led workwear. The collaboration rolled out across multiple markets, supported by global pop-ups in London and New York, and a series of festival activations.

On another project, we worked with global artists Jay Pei (India) and Hinano (Thailand) to bring Jameson’s belief in connection to life through music. Over two weeks across Asia, the pair collaborated on a new track, “Girl In Your Dreams”, blending Jay’s electronic production with Hinano’s lush vocals and storytelling. From intimate studio sessions to live festival moments, the project captured the essence of what Jameson stands for: creativity without borders.

Together, these global projects showcase how The Tenth Man helps Jameson build authentic connections across craft, culture, and community. Proving that creativity, much like good whiskey, is made to be shared.