As Jameson’s lead agency in Ireland, we have continued to grow the brand’s place in culture and music, creating unmissable experiences that bring people together through sound, story, and community.

Supporting Jameson’s long-term commitment to music, we’ve launched stages across All Together Now and Other Voices, showcasing the very best Irish talent on iconic stages nationwide. As well as spearheading the Jameson Connects series, which saw artists like Biig Piig, James Vincent McMorrow, Monjola, Khakikid, Morgana, Sorcha Richardson, Sprints, Aby Coulibaly, Pillow Queens and more creating songs together.

At All Together Now, Jameson Connects: The Circle once again stood as a beacon for culture and connection. Across four years, it’s become a space where friends, artists, and fans unite in the spirit of discovery. The Tenth Man curated the full lineup, created all pre-event assets, and captured every moment across film and photography.

Now entering its second year at Other Voices, Jameson continues to create powerful moments of collaboration in Dingle. The Tenth Man curates the lineup for the brand’s special stage and produces all pre-, during-, and post-event content to celebrate the energy of Irish music culture.