Level Health came to us to help them shake up a stale health insurance category.

They already had the challenger brand mentality, and a strong USP of quicker access to doctors, but they needed a brand platform to help them cut through and connect on a deeper level.

Research showed that when it comes to their health what people want most is control and peace of mind. Instead, they're left waiting; waiting for appointments; left wondering if they’re covered; chasing claim updates and spending hours reading dense policy documents.

With a promise to get you seen faster, Level Health can be the insurer that breaks the cycle of waiting, wondering and worrying - giving people what they need, instantly.

From this insight, we found our brand platform: "It's About Time".

While other insurers waste your time, Level Health prioritises it. It's about time you had instant, immediate access to local doctors via video calls. It's about time you had cover that you actually understand. It's about time that you get your claims paid back on time, not some time. It's also about time the industry changed its ways, but that's a conversation for another time.

This Level Health launch campaign was brought to life entirely in-house by The Tenth Man team, from strategy to creative, production and post.

Anyway, it's about time you stopped reading this and gave it a watch... then call up your health insurer and let them know you're leaving them.