Another exciting milestone for The Tenth Man production wing, Hinterland Films.

An epic 60" spot directed by the McGloughlin Brothers for Lululemon, the official outfitter of Team Canada for the 2026 Winter Olympic and Paralympic Games.

Working in partnership with the creatives at lululemon, the McGloughlin Brothers crafted this visually stunning film to the concept of Cut from the Cold - an homage to the athletes, landscapes and textures that define them. Uniquely visceral and emotive, it's filmmaking at it's very best.