In 2024, Rockshore became the official beer partner of the League of Ireland, aiming to establish an authentic and credible presence in a league that is uniquely Irish, just like Rockshore. To mark this partnership, we worked with the team at Rockshore to launch ‘A League of Our Own’ a campaign that celebrates the league's passion, uniqueness, and authenticity. A full 360 campaign was launched to connect with League of Ireland and Rockshore fans alike.

In 2025, we went bigger and bolder, collaborating with Irish football legend Roy Keane on a TVC campaign, as he returned home to catch a League Of Ireland game. Our TVC further solidified Rockshore as champions of Irish football, driving interest and awareness for the brand & the league by heroing the summer of football on offer to Irish fans during the Premier League off-season.