Stella McCartney came to us with the goal to create a set of luxury 3D assets to celebrate the launch of the 3D Ryder Bag. We first developed out art direction of the set up, keeping in mind Stella’s minimalist earthy values. From there we scanned the bags and created 3D renders of each size and colour. The result? Assets for each colour and size of the bag that beautifully showcased the luxury design and quality of the range.