With a lead time of just 4 weeks, we set about crafting a dynamic mixed-media campaign bringing the proposition to life for the first time. Our campaign features real brand fans, 3D brand elements and a versatile suite of offers animated through dynamic motion graphics – all conceived, directed and produced by The Tenth Man’s in-house team. 

Our approach allowed us to generate a staggering 96 unique TVCs for Fanatics, giving them a suite of assets to roll out across the heavy sporting calendar, starting with March Madness and a new state launch in North Carolina.