For The Tenth Man’s first campaign for Virgin Media we were delivered a very clear brief;

Our broadband is available to more homes than anyone else in Ireland.

Let’s shout about it.

So, naturally, we launched a red rollercoaster across all four corners of Ireland… And grew back a luscious head of hair for one lucky Dad while we were at it.

Job done.

Because while we’re all too familiar with the frustration of bad broadband, our rollercoaster gave us a way to make the feeling of a superfast connection tangible, nail the brand’s nationwide mission statement, all while celebrating the weird and wonderful things we love to do online.

After all, It’s Playtime.